Much like today, 1994 motor racing saw the involvement of many up and coming technology companies. Blended with long established brands and the traditional sponsors of the past, Formula One cars were “dressed” with logos that test the fact that Formula One was then and is still a worldwide sport.
Team Lotus is but one example. In 1994, Team Lotus was beginning a season that would end with the Team eventually with drawing from the sport. With this situation at hand, however, Team Lotus was able to draw some of the most prevalent sponsorships of the time in the sport.
Many Formula One cars showed livery changes over the course of the race season to incorporate sponsorships with the targeting of various marketing areas the race schedule provided. Continue reading WIP Lotus 1994 Part 5